Eighty to 85 percent of the profits in any gambling
casino come from slot machines. They have sometimes been called the “crack
cocaine” of the poor and uninformed. The machines are always colorful and
provide visual and sound stimulation to the players
More importantly to the casino, they provide a hope or
expectation that the player can win something while they are being amused by
spinning wheels or flashing screens.
There is often a promise of a big jackpot, perhaps a
progressive one of four-to-six figures in size, and the face of the machines
are covered with all the various winning combinations available.
That is because the psychology of slot machines is that
they are designed to create a feeling of winning while over time the player
keeps losing.
Take, for example, a so-called 25-cent machine. Seems
cheap enough, doesn’t it? The first thing a player realizes is that to win any
significant “jackpot,” one must play three quarters, or 75 cents. The modern
versions of these devices have the ability to accept bills and any winnings are
printed out and taken to either a cashier or another machine for redemption.
The elimination of cash and coin handling was a big benefit to the casinos
because that eliminated many jobs, and labor is probably 75 percent of the cost
of doing business.
Back to the 25-cent machine that is really at least a
75-cent machine. (Some variations allow the play of eight to 10 quarters at a
time.) A bill is fed into the slot and the corresponding “credits” are recorded
on the machine in a few seconds, often with a musical sound. Although one
25-cent credit can be played, the most potential winning amounts require
playing the maximum credits.
A push of a button (or pull of the handle) causes the
wheels to spin from between four to five seconds, with each of the wheels
(typically three) stopping, from left to right. Most machines allow the player
to see the symbol before and after those that are on the win or pay line, so
the player can see what they “almost” got. (Some machines are designed to pay off
something on lines other than the pay line.)
What comes up is determined by a computer chip called the
random operating chip. The pre-calculated odds for various symbols to come up
are established between the casino and the manufacturer. In Nevada, there are strictly enforced minimum fair rate-of-return to players
of at least 70 percent, and because of intense competition close by, the
average rate of return is around 94.5 percent. The random chip must test out
not only at the minimum fair rate, but if the casino is advertising a higher
rate, it must be at that higher rate. The state inspects these machines
regularly and randomly to enforce these rules.
In Indian casinos, there is no law requiring a fair rate
of return, and unlike Nevada, no regular, unbiased, independent inspection. The
pre-calculated odds for the random chips are left to the tribal casino and the
slot machine manufacturer.
Getting back to the psychology, scientists have found
that the area of the brain that establishes pleasure of all kinds is stimulated
by all kinds of pleasurable experiences, such as when you find a $20 bill on
the sidewalk. The design of these slot machines is to frequently pay the player
a small amount to keep them playing. Playing a 25-cent machine, 75 cents at a
time, one is losing 75 cents ever six to 10 seconds, depending on how fast you
are pushing a button or pulling a handle (or feeding in another $20 to $100).
Using a typical rate of play equals about seven to eight
plays per minute, which is 48 plays an hour. The
player will randomly win small paybacks or jackpots frequently as they play.
Using a random payback of 85 percent, for example, yields a return to the
player during one hour’s time on this hypothetical quarter (actually 75 cents)
machine a win total of $306 dollars an hour. (i.e.
losses at that rate of play of $6 a minute, times 60 minutes, equals $360 an
hour. [$360 in one hour in losses, less those winnings over the same time, at
85 percent return, equals $306]) That is a difference of $54 per hour!
Although this win-loss ratio is random, it is more
constant over time. So the longer one plays, the more likely the constant is
achieved. The player in this hypothetical one-hour time, hoping to win
something big, is actually losing $54 an hour.
The bigger the promised “jackpot,” the lower the odds are
of winning it. So a casino offering “double jackpots” on those one-time
paybacks of $500 or more are offering little or nothing but a chance to lose
even more money.
The psychology of slot machines is based on generating
the “feeling” of winning. Over time, losing and having incredibly low odds of
winning anything significant, the regular player is virtually guaranteed to
lose. That is why casinos offer player cards and tiny prizes or benefits for
racking up “player points” to heighten the sensation that one is going to “win
something,” while they are steadily losing.
That is why most knowledgeable and informed gamblers
never play slot machines. They will play a game that at least offers better
odds of winning a significant amount and which still offers a slim chance, but
is a whole lot better than any slot machine.